Our use of automated decision-making and profiling

Our use of automated decision-making and profiling

We use automated decision making and profiling on our website. We do not consider that this has any legal effect on you or similarly significantly affects you.

You have the right to object to our use of automated decision making and profiling described in this section. You can do that by opting-out of cookies and similar technologies in accordance with the method described in the relevant section below. If you do not want us to process your actual IP address (usually the IP address assigned to you by your Internet Service Provider) when you visit our website, you can use a Virtual Private Network (VPN) or a free service such as Tor.

You can find out more about our use of cookies and similar technologies (including the legal basis on which we use them) and how to opt out from them in our cookies policy, which is available here: Cookie Policy.


Automated decision making

Automated decision making is decision making by technological means (i.e. by a machine) without human involvement.

Use of automated decision making for display advertising
We automate the display advertisements containing our products and services on other websites you visit based on the fact that you have visited our website using cookies. For further information on the cookies we use, please see our cookies policy which is available here: Cookie Policy.

Logic involved:
Automatically displaying advertisements to individuals who have visited our website results in increased efficiencies and costs savings for us than manually displaying advertisements or displaying advertisements by different means.

Significance and envisaged consequences:
Cookies will be used to recognise the fact that you have visited our website in order to display advertisements to you (unless you have blocked such cookies) and will collect information about your online behaviour.

How to object:
You can block these cookies by using the cookies control management tool

This tool appears as a static message at the bottom of the website on your first interaction and requests that you accept the use of cookies. You have the option of refusing cookies by various means detailed in our Cookie Policy, from browser settings through to browser specific addons, by opting out of seeing personalised ads by following the instructions here: Opt out of seeing personalised ads. For further information, please see our Cookie Policy.



Profiling is any form of automated processing of your information to evaluate personal aspects about you, in particular to analyse or predict things like your performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.

Use of profiling for web analytics
Our web analytics service, Google Analytics uses collects information such as your location (based on your IP address) and your behaviour (based on cookies) when you access our website (such as the pages you visit and what you click on). We will only process information from cookies if you have consented to us setting cookies on your computer in accordance with our Cookie Policy. Any Information collected about you, once collected is anonymised and stored on an aggregate basis.

Logic involved:
By automatically analysing and categorising information such as the location (based on IP address) as well as the behaviour and devices of visitors to our website (using cookies), we are able to gain a better understanding of what our website visitors want (in terms of the content of our website and our products), how to improve our website and how to advertise and market our services to them.

Significance and envisaged consequences:
Cookies will be used to track and store information about your behaviour and device on our website (unless you have opted out from receiving such cookies by following the instructions in the section marked "How to Accept or Reject Cookies" in our Cookie Policy) and your location will be analysed based on your IP address. We may target advertisements based on the level of interest we receive from certain visitors and their behaviour on our website.

Use of profiling in marketing emails
We use Tracking in our marketing emails to analyse who opens our emails and what actions they take (for example, what they click on).

We will only process information from you if you have consented to their use in accordance with our Cookie Policy.

Logic involved:
By analysing how our email recipients respond to our emails, we are able to improve the content and effectiveness of our emails and gauge who is most interested.

Significance and envisaged consequences:
Your behaviour when you open our emails will be tracked using small gif files (web beacons), including open rates, click through rates, and what items are viewed and any action you take by clicking links in our marketing emails.

How to object:
Clicking the unsubscribe link contained at the bottom of any marketing email we send to you and following the instructions which appear in your browser following your clicking on that link.

Legal basis for processing:
Legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

Legitimate interest:
Analysing the level of engagement and effectiveness of our marketing emails and content.