Web Beacons

Web Beacons

We and any marketing companies we use also embed web beacons in our marketing emails. Web beacons are small GIF image files which enable us to track your receipt of our marketing emails, how often you view our adverts or website pages, your location, IP address and browser information.

Web beacons are activated whenever you open a marketing email or access a page on our website which contains a web beacon.

Web beacons transmit data when you view them but are not capable of accessing any other information on your computer. Web beacons are not stored on your hard drive unless you download a GIF image containing them.

Some (but not all) browsers enable you to restrict the use of web beacons by either preventing them from sending information back to their source (for example, when you choose browser settings that block cookies and trackers), or by not accessing the images containing them (for example, if you select a ‘do not display images (in emails)’ setting in your email server).

How to opt in or out
See the section below entitled How to accept or reject cookies

Legal basis for processing:
We process the information we gather from the use of web beacons in our legitimate interests (Article 6(1)(f) of the General Data Protection Regulation).

Legitimate interest:
Analysing the effectiveness of our email marketing campaigns. For further information on how we use the information gathered from our use of web beacons, including automated decision making and profiling please see the section entitled Our use of automated decision making and profiling in our privacy policy, which is available here: Privacy Policy.